BAYLIS & HARDING
ELEVATING BRANDS: BAYLIS & HARDING’S DIGITAL JOURNEY
Our collaboration with Baylis & Harding stands as a testament to the transformative power of strategic digital marketing. With a focus on driving growth and brand engagement, we embarked on an exciting journey that redefined their digital presence.
This dynamic partnership is not just about marketing; it's about telling a brand story that captivates and engages consumers at every touchpoint. By embracing a proactive approach to seasonal campaigns and influencer collaborations, we have driven significant growth and heightened brand engagement. Our strategy encompasses everything from compelling social media content to strategic retail partnerships, each element working in harmony to amplify brand visibility and consumer loyalty.
DYNAMIC SEASONAL & INFLUENCER CAMPAIGNS
Baylis & Harding's seasonal campaigns are at the heart of their brand identity, and we took these campaigns to new heights. Our team devised captivating content strategies for new product launches and seasonal promotions, such as the standout Christmas campaign feat. Amanda Holden. This campaign not only dazzled audiences but also set new benchmarks for engagement and reach.
Our influencer campaigns harnessed the power of social media stars to amplify Baylis & Harding's message. By strategically partnering with key influencers across Instagram and TikTok, we expanded the brand's reach and connected with a wider audience, creating a buzz that resonated across platforms.
EXPANDING REACH WITH TIKTOK
Positioned as a vibrant hub for creativity and engagement, TikTok played a crucial role in our strategy. We crafted tailored content that leveraged trending topics and viral formats, significantly expanding Baylis & Harding's reach and engaging a younger, dynamic audience. This platform's unique storytelling capabilities allowed us to amplify brand narratives in innovative and captivating ways.
COMPREHENSIVE MONTHLY STRATEGY
Our approach was rooted in a robust monthly strategy that combined creativity with analytics. We managed Baylis & Harding's social media accounts with precision, focusing on content creation, scheduling, posting, and facilitating impactful influencer collaborations. This comprehensive strategy ensured that every post and campaign was timed to perfection, maximising visibility and engagement.
BRANDED PARTNERSHIPS & RETAIL COLLABORATIONS
Our strategy included forging strategic partnerships with retail brands to enhance Baylis & Harding's market presence. These collaborations allowed us to create co-branded content that not only broadened audience reach but also strengthened brand associations and consumer loyalty. By integrating retail partnerships into our campaigns, we effectively leveraged cross-promotional opportunities that amplified brand visibility across digital and physical retail spaces.
Our work seamlessly integrated B2B and B2C elements, ensuring that Baylis & Harding's message resonated with both business partners and consumers. By tailoring our approach to platform-specific trends and audience preferences, we achieved unparalleled engagement and brand loyalty.
CASE STUDY
Our 6 month takeover of social media content creation & management, between October ‘23 - April ‘24, marked significant achievements in our collaboration, as highlighted by substantial growth across key performance metrics:
Impressions: Up by 230% showing our content's widespread appeal and visibility.
Reach: Increased by 240% indicating our success in extending Baylis & Harding's brand presence.
Engagements: Skyrocketed by 1,070% reflecting the strong connection and interaction with the audience.
Profile Views: Rose by 370% underscoring heightened user interest and interaction.
Website Clicks: Up by 260% demonstrating effective content that drove action and exploration.
Reels Plays: Surged by 1,390% highlighting the engaging nature of our content.
A PARTNERSHIP FOR CONTINUED SUCESS
Our collaboration with Baylis & Harding is a testament to the power of strategic digital marketing. Our innovative solutions and dynamic campaigns set a new standard for brand engagement and growth. As we continue to explore new frontiers in the digital landscape, our commitment remains unwavering: to deliver impactful results that drive lasting success for our clients.
