100%
Engagement Rate
Increased by 100%
#FindMyiD
Clinique set out on a global journey with #FindMyiD to launch a new approach to personalised skincare. The campaign explored beauty in different landscapes around the world. Each location reflected Clinique's search for bespoke skincare.
- Client
- Clinique
- Location
- Iceland
- Services
- 360 film, Drone, In store VR
65M
Total Views
65 million in reach and 81.8 million impressions
Webby
Award
Winner of the Webby Award, Shorty Award
The campaign showed off striking locations and invited viewers to start their own journey of discovery. It told one story across the globe, about nature and skincare. We brought Clinique's message to life with strong visuals and new technology.
#FindMyiD
The vision
We took Clinique to Iceland. Its landscapes fitted the campaign's theme of finding unique beauty. Our job was to film Iceland's natural wonders and weave them into Clinique's story of personalised skincare.
The execution
We filmed in 360 with drones and virtual reality. We captured Iceland's glaciers, volcanic land and waterfalls. Viewers did not just see the landscape. They stood inside it.
The impact
The Iceland film helped the campaign hit its global reach and engagement goals. Audiences around the world responded to it. It let viewers take their own journey of discovery. We paid close attention to every detail and brought beauty and technology together in VR.
Global reach
The Clinique #FindMyiD campaign reached over 65 million people and made 81.8 million impressions. The Iceland film stood out as a highlight of the campaign. Engagement rates came in well above industry benchmarks.
Case study
Award winning social campaign for 'Find My ID'
The 'Find My ID' social campaign won a Webby Award. It doubled engagement rates and drew over 65 million views.
Key achievements
Immersive VR in store experience
- Developed a VR experience across Clinique Travel Retail counters & airport hotspots globally.
- Enabled customers to interact with the 'Find My ID' product line in a virtual environment, enhancing user experience and engagement.
- Leveraged VR technology to create a memorable and shareable shopping experience, driving foot traffic and social media buzz.
Next project