CLINIQUE
#FindMyiD
Clinique has always been at the forefront of innovation, constantly redefining the boundaries of beauty and personalisation. Their #FindMyiD campaign exemplified this commitment by embarking on a global journey to unveil a revolutionary approach to personalised skincare solutions. This campaign was designed to captivate audiences worldwide by exploring the unique beauty found in diverse landscapes, each location chosen to reflect Clinique's dedication to uncovering bespoke skincare remedies.
By highlighting the natural allure of various breathtaking locations, the campaign aimed to inspire viewers to embark on their own personal journey of discovery. As it unfolded across the globe, the campaign set the stage for a captivating narrative about the intersection of nature and innovation in skincare. Clinique's message was brought to life through a collaboration that blended awe-inspiring visuals with groundbreaking technology.
#FindMyiD
THE VISION
Clinique's #FindMyiD campaign embarked on a global journey to reveal their latest skincare innovation, and Iceland was chosen for its breathtaking landscapes, perfectly aligning with the theme of uncovering unique beauty solutions. Our task was to capture the essence of Iceland's natural wonders and integrate them into Clinique's narrative of personalised skincare exploration.
THE EXECUTION
At Raveley Studios, we pushed the boundaries of traditional cinematography by employing advanced 360-degree filming techniques. Our team expertly harnessed the power of drone technology and virtual reality to capture Iceland's majestic glaciers, volcanic terrains, and serene waterfalls. This approach not only showcased the country's stunning vistas but also provided viewers with an unparalleled immersive experience.
THE IMPACT
Our contribution to the #FindMyiD campaign was instrumental in achieving its global reach and engagement goals. The visually compelling Iceland segment resonated with audiences worldwide, enhancing the campaign's storytelling by allowing viewers to embark on their own personal journey of discovery. Through our meticulous attention to detail and expertise in VR content creation, we delivered a seamless blend of beauty and technology.
GLOBAL REACH
The Clinique #FindMyiD campaign saw over 65 million in reach and 81.8 million impressions, reinforcing the power of innovative content in capturing audience interest. Our involvement ensured that the Iceland segment stood out as a highlight of the campaign, driving engagement rates significantly above industry benchmarks.
CASE STUDY
Award-Winning Social Campaign for 'Find My ID'
Clique's social media campaign for 'Find My ID' has set new benchmarks in the industry, culminating in a prestigious Webby Award. The campaign not only doubled engagement rates but also garnered over 65 million views, showcasing the power of creative and immersive marketing strategies.
Key Achievements:
Engagement Rate: Increased by 100%
Total Views: 65 million in reach and 81.8 million impressions
Award: Winner of the Webby Award, Shorty Award
Immersive VR In-Store Experience:
Developed a cutting-edge VR experience across Clinique Travel Retail counters & airport hotspots globally.
Enabled customers to interact with the 'Find My ID' product line in a virtual environment, enhancing user experience and engagement.
Leveraged VR technology to create a memorable and shareable shopping experience, driving foot traffic and social media buzz.
