DRIVING FORCE
DRIVING FORCE: EMPOWERING FEMALE ATHLETES & CHAMPIONING EQUALITY IN SPORTS
At Raveley Studios, we are driven by a mission to craft narratives that challenge the status quo and champion equality. Our role as co-producers of the acclaimed ITV and Sky Sports series "Driving Force" exemplifies our commitment to empowering women both on and off the screen. This groundbreaking docuseries, hosted by the inspiring Judy Murray, has captivated audiences for two successful seasons, celebrating the stories of trailblazing female athletes who have redefined the world of sports.
The series has been a pivotal platform for promoting gender equality, shedding light on the personal and professional journeys of world leading female athletes. As a female-led production company, Raveley Studios is dedicated to promoting equality and empowering women. Our involvement with "Driving Force" was driven by a desire to spotlight the challenges and successes of female athletes, providing them with the recognition they deserve. By telling their stories, we aimed to inspire future generations and encourage a broader dialogue on gender equality in sports.
PIONEERING CHANGE
"Driving Force," delves into the lives of some of the world's most successful female athletes, revealing the motivations that propel them to excel. From world-renowned boxing champion Katie Taylor to athletics superstar Denise Lewis, the series provides an in-depth look at their journeys, challenges, and triumphs. By spotlighting these athletes, the show champions a movement towards equality in sports, inspiring both current and future generations of women to pursue their passions fearlessly.
CO-PRODUCTION & FILMING
Our team worked closely with POW TV to bring the series to life, ensuring that each episode authentically portrayed the stories of pioneering athletes. Our expertise in production allowed us to capture the essence of their journeys, highlighting both their personal and professional triumphs.
PROMOTION & PR STRATEGY
Understanding the importance of visibility, we spearheaded a robust PR strategy that propelled "Driving Force" into the public eye. One of the standout moments of our campaign was the feature on the iconic Piccadilly Lights, a high-profile achievement that underscored the series' impact and reach. This visibility was crucial in drawing attention to the series and its underlying message of equality.
DRIVING CHANGE BEYOND THE SCREEN
The influence of Driving Force extends beyond its television run, as demonstrated by our successful school tour initiative. This outreach program brought the empowering messages of the series directly to young audiences, fostering a new generation of athletes and advocates for gender equality. By engaging with students across the country, we provided a platform for dialogue and inspiration, encouraging young women to pursue their passions and break through barriers.
JOIN US
At Raveley Studios, we believe that storytelling is a powerful tool for social change. Our commitment to excellence in production and our passion for equality make us the ideal partner for projects that seek to inspire and impact. Whether you're looking to create content that challenges perceptions or highlights underrepresented voices, our team is ready to collaborate with you to produce narratives that resonate.
CASE STUDY
Driving Force Social Media Campaign
The 'Driving Force' social media campaign was an innovative effort to generate buzz around the ITV show, leveraging the power of impactful content and high-profile collaborations. By creating a rich content library and partnering with world-leading female athletes and established brands, the campaign achieved remarkable success, driving social media engagement and viewership for the show.
Content Shares: Over 1 million shares
Increased Engagement: Significant boost in social media engagement, driving viewership
High-Profile Collaborations: Partnerships with top female athletes, Sports Direct, and Aston Martin
Content Creation
Created a variety of engaging and shareable content, including videos, interviews, behind-the-scenes footage, and athlete spotlights.
Focused on telling inspiring stories and highlighting the achievements of world-leading female athletes.
Athlete Collaborations
Collaborated with renowned female athletes such as Katy Taylor, Eni Aluko, and Dina Asher-Smith to create compelling content.
Produced exclusive interviews and feature videos showcasing the athletes' journeys and insights.
Leveraged the athletes' social media presence to amplify the reach and impact of the campaign.
Strategic Partnerships
Partnered with Sports Direct to distribute content across their extensive platform, reaching a wider audience.
Utilised Sports Direct's social media channels and in-store screens to promote the 'Driving Force' series.
Collaborated with Aston Martin, the show's sponsor, to create co-branded content that resonated with luxury and sports audiences.
Social Media Engagement
Designed the content to be highly shareable, encouraging fans to spread the word about the show.
Implemented interactive elements such as Q&A sessions, polls, and contests to foster community engagement.
Monitored and responded to audience interactions, creating a dynamic and engaging social media presence.
