Our collaboration with the Jamaica Tourist Board is a shining example of how innovation can redefine tourism marketing. We embarked on a creative journey to create a 360° video experience that showcases the vibrant allure of Jamaica's landscapes, culture, and hospitality and to transform the traditional 2D destination guide into a modern, fully immersive viewer experience.

CRAFTING A NEW NARRATIVE

JTB sought to elevate its promotional strategies by creating a dynamic visual narrative that could reach potential travellers in an unprecedented way. The goal was to provide viewers with an immersive experience that captures the essence of Jamaica—its breathtaking beauty, rich cultural heritage, and adventurous spirit. Our solution was a series of immersive video experiences that highlight Jamaica as a premier holiday destination and engage viewers on a sensory level, making them feel as if they are part of the journey.

STRATEGIC COLLABORATIONS FOR MAXIMUM REACH

To bring this vision to life, we teamed up with local travel and tourism partners to collaboratively promote their facilities and services. This partnership allowed us to showcase Jamaica’s offerings in a comprehensive manner, from luxurious resorts and stunning beaches to hidden gems and areas of natural beauty.

WHY 360°?

JTB recognised the need to evolve with digital trends to maintain its competitive edge in the global tourism market. By leveraging 360° video technology, Jamaica could offer prospective visitors an engaging peek into its paradise, thereby increasing interest and bookings. This innovative approach aligns with Jamaica's commitment to offering exceptional service levels and unforgettable adventures, effectively setting the stage for future tourism growth.