Beyond the brochure: Jamaica in 360°
We worked with the Jamaica Tourist Board to change how it markets tourism. We made a 360° video experience of Jamaica's landscapes, culture and hospitality. It turned the traditional 2D destination guide into a modern, fully immersive experience.
- Client
- Jamaica Tourist Board
- Location
- Jamaica
- Services
- 360 destination films
Crafting a new narrative
JTB wanted a new way to reach potential travellers. The goal was an immersive experience of Jamaica: its beauty, its cultural heritage and its sense of adventure. We made a series of immersive videos. They show Jamaica as a top holiday destination and make viewers feel part of the journey.
Strategic collaborations for maximum reach
We teamed up with local travel and tourism partners to promote their facilities and services. Together we showed everything Jamaica offers, from luxury resorts and beaches to hidden gems and areas of natural beauty.
Why 360°?
JTB knew it had to keep up with digital trends to stay competitive in global tourism. With 360° video, Jamaica gives visitors a real look at its paradise and grows interest and bookings. It fits Jamaica's commitment to great service and unforgettable adventures, and sets up future tourism growth.
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