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Dr Jane Goodall, banner for the Jane Goodall case study

JGI UK and Roots & Shoots

Jane Goodall

Empowering change: amplifying Dr Jane Goodall's conservation efforts through storytelling

We have worked with Dr Jane Goodall for years. Her conservation and advocacy work spans the globe. It runs through a host of global initiatives and organisations, including the Jane Goodall Institute and the Roots & Shoots programme.

Client
JGI UK and Roots & Shoots
Location
London and worldwide
Services
Social, Content, Digital presence, Online learning

18,233%

Followers Growth

Increased from 3,000 to 550,000 followers, an 18,233% rise, significantly expanding online reach.

19,900%

Engagement Boost

Average likes per post grew from 50 to 10,000, a 19,900% increase, reflecting strong audience engagement.

A person speaking on stage at a Greenpeace event with a large screen behind displaying the words CEASE FIRE and an image of a tiger

Her mission is to protect endangered species, promote sustainable living and inspire the next generation of environmental stewards. We carry her message of hope and sustainability further with strategy and creative work.

Dr Goodall began with her research on chimpanzees in Tanzania. Today she speaks for wildlife conservation and habitat preservation around the world. Her UK based charities drive these goals forward. They engage communities and teach people about the natural world.

An elderly Native American man in a traditional feathered headdress beside Dr Jane Goodall, smiling and giving a thumbs up

Our collaboration with the Jane Goodall Institute UK and Roots & Shoots lets us use digital platforms to share her work further.

A black and white portrait of Dr Jane Goodall wearing a floral jacket, a turtleneck and a necklace with an African continent pendant

Amplifying Jane’s voice: social media

We manage Dr Goodall's social platforms, so her message reaches millions worldwide. We create the content and look after the community. We share her thinking on conservation, human rights and the environment with a global audience. Our stories and visuals build an active online community around Jane's mission.

Dr Jane Goodall and a chimpanzee, both with eyes closed and lips puckered as if sharing a kiss

Creating content

Our creative team makes video and imagery for Dr Goodall's initiatives. We tell the story of her work and her advocacy for nature and wildlife. We make everything from documentaries to social media clips. The content teaches people and moves them to act.

Group of smiling children making peace signs and pointing at the camera outdoors

Managing digital presence

We manage Dr Goodall's digital platforms and keep them fresh. Our digital design and user experience work makes her online presence easy to use. Visitors can explore her life's work and her current projects.

Revitalising Roots & Shoots: inspiring future generations

We work with Roots & Shoots, Dr Goodall's youth programme, to restructure it and grow its reach. We build online learning resources and immersive digital content that bring conservation into classrooms. These tools teach students and encourage them to take action in their communities, in the spirit of Roots & Shoots.

Join us in making a difference

We bring technology and creativity together to extend her legacy. We help more people play their part in a more sustainable future. We will keep supporting Jane Goodall's journey and mission.

Case study

Growing Dr Jane Goodall’s social media impact

We set out to transform Dr Jane Goodall's social media presence. The aim was to extend her influence and take her message to a global audience. Digital platforms drive awareness and action, so we used them to make her voice louder on conservation and sustainability.

Strategic approach

Our strategy focused on reach and engagement:

  • Content Creation: We made videos, infographics and exclusive behind the scenes content. People heard Dr Goodall’s messages and felt them. Complex topics became clear to a wide audience.
  • Audience Engagement: We built an active online community through campaigns and direct conversations. Dr Goodall's audience grew closer to her, and followers became advocates.
  • New Techniques: We ran live Q&A sessions, virtual events and collaborations with key influencers to reach new audiences. Her reach grew and her digital presence got stronger.

Key achievements

Working with us

Raveley Studios works with governments, charities and businesses. We design, build and deliver services that help communities thrive. We work ethically and leave a positive impact.

Sustainable practices

We put sustainability into every part of production. We run eco friendly shoots and careful practices on set. We use energy efficient lighting, cut waste with digital workflows and promote recycling. We make strong content and look after the planet.

Supporting non profits

We offer a 20% discount to charities and non profit organisations. People working to make a difference get high quality services without breaking the bank.

Impactful partnerships

We have worked with organisations like the Jane Goodall Institute UK and Centrepoint. We made video content, managed social media campaigns, designed websites and delivered full digital solutions for their missions.

“I do have reasons for hope: our clever brains, the resilience of nature, the indomitable human spirit and above all, the commitment of young people when they’re empowered to take action.”

Dr Jane Goodall DBE

What our partners say

“The team transformed our online presence with their innovative and creative approach to content.”
Portrait of Mark MunnellyMark MunnellyCEO, Jane Goodall Institute UK
“Raveley Studios' commitment to sustainability makes them the perfect partner for our productions and events.”
Portrait of Rosemary ReedRosemary ReedTrustee, Refuge & CEO POW
“Their creativity and dedication brought our vision to life. We couldn't have asked for a better partner in our mission.”
Portrait of Laura AbrahamLaura AbrahamDirector, First Solar
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